Digital Horizon

A collection of insights transforming the digital product landscape.

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We design digital products

that drive growth

UX and UI design backed by research and data to improve adoption, conversion, and scale.
what we do
Product Design Strategy
Fintech & Insurtech
Native App & Web App Design
B2B Platform Design
MVP & Product Redesign
Responsive Website Design
Retail Ecommerce Design
CX Design
Scalable Design Systems

Results you can measure

Sanlam
82%
increase in first-time client digital onboarding process.
Virgin active
29%
rise in sign-ups after a redesigned user flow.
istore
140%
increase in ratings, moving the app from 2★ to 4.8★.
“ The Isoflow team has become more than a partner, but part of our eclectic family. With eagerness and passion, the team has continued to pursue excellence and authentic user experiences in their delivery. We're creating magic and couldn't think of a better team to do it with. ”

Keletso Mpisane

Head of MiWay Blink, MiWay

“ We've collaborated with Isoflow on several occasions, and each time they've impressively exceeded our expectations. Their team is not only brilliant at their jobs, but they're also fantastic to partner with. I wholeheartedly recommend them for anyone seeking first-rate service and a genuinely enjoyable collaboration experience.”

Stuart Blyth

CEO and Co-Founder, Hubtiger

“ Isoflow has had our back since before we launched. They jumped in wherever we needed help, from our marketing website and user on-boarding process right through to our mobile apps and business portal. We could not have found a better partner and we highly rate their UI + UX skills. ”

Lungisa Matshoba

Co-Founder & Director, Yoco

“ The team at Isoflow have been close partners who work alongside our teams to deliver a great product. Their approach is rooted in critical thought and extends to visual design that is always considered and, of course, visually 🔥. ”

Scott Gray

Global Head of Experience Design, Virgin Active

“ Isoflow have done a fantastic job of executing on our vision for the 10X client portal. They proved to be a great strategic partner, often challenging our assumptions and improving on our thinking. They always fight for what they believe is right.  We enjoyed partnering with their team on this challenging project and look forward to more rewarding outcomes as we continue to work together. ”

Declan Hollywood

Chief Growth Officer, 10X Investments

“ It's been great working with the Isoflow team on a number of design and UX projects - they are responsive, hands-on and really good at what they do. ”

Marcus Swanepoel

Co-Founder & CEO, Luno

Frequently asked questions

Got questions? We have you covered, if you have more please feel free to reach out.
What are your core services as a UX and UI design studio?

We specialise in high-impact UX and UI design for digital products. Our core services include Product Strategy, User Research, UX Audits, Design Sprints, Interface Design, Rapid Prototyping, and Design Systems. View our services.

Whether we're shaping a new idea or improving an existing product, everything we do is built to drive adoption, retention, and business growth. We design for impact and high performing UX, not just output.

How much does UX/UI design cost?

Pricing depends on your goals, timelines, and how complex the project is. We offer fixed pricing for clearly scoped projects, and retainer models for ongoing partnerships.

Every quote is tailored to your needs, and we’ll always share a detailed proposal upfront, ensuring you have no surprises, just full alignment from the start.

Do you work with early-stage startups?

Yes. We often partner with early-stage startups who need clarity and focus from the very beginning. Whether you’re validating an idea, preparing for investor pitches, or scaling your first product, we help you build a product foundation designed for growth.

Does Isoflow offer development services?

We are laser-focused on product design strategy and UX and UI design. For development, we collaborate with trusted partners or integrate with your in-house tech team. This creates perfect alignment between design and development, smoother handovers, and faster delivery without sacrificing quality.

We believe the best results happen when experts in their fields work together toward a shared vision. By bridging the gap between client needs, business objectives, and development realities, we reduce effort, lower implementation costs, and create digital products with world-class user experiences and stronger conversion outcomes.

Can you redesign my current product, or do you only take on new projects?

Both. We’re just as comfortable starting from scratch as we are improving an existing product. When it comes to platform redesigns, we could either kick off with a UX and UI audit or jump straight in on your roadmap partnering as an integrated team.

How long does a typical UX/UI design project take?

Project timelines vary, and from our experience smaller projects range between 3 and 6 months, while our typical project ranges between 9 and 12 months. We also have multi-year partnerships for ongoing projects. We’ll map out a clear project plan, with timelines and phases in the early stage of the project.

Can you work with our in-house product or development team?

Yes. We regularly collaborate with in-house product teams, developers, and other departments. Whether you need us to lead the way or slot into an existing rhythm, we adapt to your team, tools, and workflows.

Can you help us redesign our B2B or enterprise software?

Absolutely. We’ve helped transform complex B2B platforms for clients like Sanlam, Stanlib and Coronation, taking legacy systems and making them modern, usable, and geared for growth.

Our approach is product-minded and user-first, balancing stakeholder needs with real-world user behaviour. We also create scalable design systems that help internal teams to keep growing the product long after launch.

If you’re tackling scale, structure, and complexity, we’re here for it.

Why work with Isoflow?

We’re your strategic design partner. Over the past 15 years, we’ve shaped digital products across industries, helping teams work faster, make smarter decisions, and build experiences users want to come back to.

From idea to launch (and everything in between), we’re in it with you.

Let’s design digital products that perform

If you need a partner to help make sense of complexity, design products that users love, and help scale your businesses, we should talk.
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