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Designing the paperwork out
of long-term insurance
Client
African Rainbow Life
Industry
Long-term Insurance
Year
2018-2019
Services
Branding, UX Design, UI Design, Digital Product Design
Platforms
Tablet App, Responsive Website
Credits
NML, Jones & Co.
African Rainbow Life is a pioneering player in the life insurance space, targeting lower- and middle-income clients with limited accessibility. By designing a tablet-based paperless solution, ARL advisers are able to bridge location barriers by going directly into communities to provide financial education while issuing policies on the spot.
Workshop, prototype, repeat
After a series of workshops and wireframe iterations, we designed a client onboarding and policy application journey to bring ARL’s paperless vision to life. Keeping within the compliance and system constraints required a lot of coordination and close work with the client and development teams.
Setting the tone
We had the pleasure of evolving the existing African Rainbow Capital brand style, to create a unique and relatable digital CI. With the use of vibrant colours we designed a friendly, yet trustworthy, UI that breaks away from the traditionally corporate and somewhat “intimidating” industry tone.
Guided by illustrations
The digital identity was brought to life by incorporating playful illustrations. We partnered with Jones & Co to create a community of characters that represent a multitude of diverse clients, to allow a connection with a truly South African app.
Taking the solution to market
In anticipation of the app launch, the next step was to create public visibility through a responsive marketing site. We leveraged photography of authentic South African family moments, packaged in a clean and modern UI. The site provides clients with a tool to plan for their future with an estimate quote calculator.
Happy Client
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