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Let data reveal user insights

UX Research:
Data Analysis

Data-backed UX decisions that drive growth, retention, and revenue

Get smarter product decisions
Trusted by leading brands with Data Analysis
Overview

Data analysis can provide your digital product team clarity on user behaviour; what’s working, what isn’t, and why. This allows you to prioritise improvements that drive measurable results.

With the combination of the data analysis and an understanding of user experience, we can paint a picture of how your users are interacting with your product, e.g. where they get stuck, what keeps them engaged, and what drives them away. This helps you reduce churn, boost engagement, and increase conversions with confidence.

We also benchmark your user flows against similar products, highlighting gaps and opportunities so you can stay ahead of the competition. No assumptions. Just clear, actionable insights grounded in your users real behaviour.

Benefits:

  • Boost conversion rates by removing friction points
  • Optimise high-impact user journeys
  • Identify drop off points in sales and engagement funnels
  • Prioritise design improvements based on real user behaviour
  • Surface hidden friction points missed by traditional testing
  • Back UX decisions with evidence, not assumptions
  • Drive measurable business impact by linking UX improvements to revenue, retention, and engagement metrics
Book your analytics review

Are you guessing what is wrong?

These signals mean it’s time to bring data analysis into your design decision making.

Making design changes without clear evidence?

Without knowing what your users actually do, you risk fixing the wrong problem. Analytics bring clarity so your team can make confident decisions.

Users are dropping off, but you don’t know why

Every exit has a reason. We pinpoint where drop-offs happen and can provide a solution on how to fix them.

Too many UX issues, not enough focus

Your backlog is full. Your dev hours are limited. We use behavioural data to guide where to focus for the biggest impact.

No clear direction after launch

Post-launch, product data is your roadmap. We help you track the right metrics, learn from user behaviour, and iterate on features with confidence.

Why analyse your product data?

Clarity in complexity

Even the best-designed products have blind spots. Analytics uncovers hidden friction and highlights opportunities, so decisions are backed by evidence.

Faster time to insight

We combine data with UX thinking to identify issues, eliminating lengthy discovery cycles and trial-and-error tweaks.

Less rework, more progress

When your team knows exactly what to fix and why it needs fixing, you avoid wasted effort and keep momentum high.

Design aligned with business goals

Every insight is tied to measurable outcomes: conversion, retention, engagement, and revenue. Good UX and UI drive real business impact.

Data that drives results

Product analytics is more than fancy dashboards, it’s about designing for real impact. We help you turn your data into actionable insights.

80%

of business leaders attribute improved decision-making to data access (DoIt Software, 2024).

2.5x

Products that use behavioural insights are 2.5× more likely to meet growth goals (Profitwell, 2023).

15%

Companies that invest in analytics-driven experience see up to a 15% reduction in churn (McKinsey, 2023)

Uncover your product insights

What’s included in our UX Analysis service?

We tailor the data analysis process to your team, your tech stack, and your growth goals. Here’s how it works:

Define KPIs & funnel

We begin by understanding your product goals and mapping the key user journeys that drive them, from signup to conversion, adoption to retention.

Event mapping & analytics setup

We review your current analytics tools or help set them up from scratch. We ensure that events, tags, and tracking points are aligned with your product goals

Deep-dive data analysis

We examine the user behaviour through what the data is telling us (where users drop off, what they interact with, and how they navigate your product) delivering clear insights, not just charts.

UX opportunity mapping

We turn data into action. Which flows need redesigning? Where is friction occurring? Which features are under- or over-utilised?

Insights & prioritisation

You receive a visual report with findings, insights and recommended next steps. We help prioritise based on impact versus effort, so your team has guidance on where to focus.

Apps we’ve helped bring to launch

These red flags are signs that your product experience needs a second look.

A smartphone displaying the home screen of grocery delivery app Pick n Pay asap!. It shows an estimated delivery time at the top, a location selector, a search bar, a promotional banner for Father's Day, and quick-access icons for shopping aisles like 'Deals' and 'Fresh fruit & vegetables'.
E-Commerce
Pick n Pay asap!

The ultimate

shopping experience

Learn More
A smartphone displaying the dashboard of car insurance app Blink by MiWay. It greets the user, 'Monica', and shows her active cover for a 2021 Volkswagen Polo. The screen includes links to 'Submit a Claim' and 'View Trips', along with an 'Estimated Cashback' section.
insurance
Blink By Miway

A smooth ride

to car cover

Learn More
health & fitness
virgin active

A connected

experience inside

and outside gym

Learn More

Frequently asked questions

Got questions? We have you covered, if you have more please feel free to reach out.

What is Product & UX Analytics?

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It’s the process of using behavioural data and user interaction metrics to identify friction points, optimise user flows, and improve product performance.

How long does a UX audit take?

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We work with tools like Google Analytics 4, Hotjar, and many other tools, depending on your stack and needs.

Is this the same as Google Analytics?

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Google Analytics can be part of it, but we go deeper. We help define events, map funnels, and connect the dots between behaviour and business outcomes.

How long does a typical engagement take?

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Most Product & UX Analytics projects run 2 to 4 weeks, depending on your data complexity and depth of analysis required.

Will you help implement the tracking setup?

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Yes. We can support implementation, or work with your dev team to ensure tracking is accurate and actionable.

Ready to find the UX issues hiding in your data?

Let’s dig in together. We’ll help your team make smarter UX decisions and unlock better product outcomes.

Get Started

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