Blink by MiWay

A smooth ride to car cover

Insurance, ongoing collaboration since 2020

Overview

Blink by MiWay, a new digital insurance offering, has entered the scene. Established and backed by trusted insurance brand MiWay; this innovative business has brought a fresh approach to the market. From quote to cover, we designed a standalone app to bring to life their vision of fully-digital car insurance.

services

Industry Research
User Flow Mapping
UX Design
Art Direction
UI Design
Branding

output

Mobile App
Marketing Website
System & Campaign Emails
Communication Templates

Relaunched in 2024

Website iOS Android

Doing things a new way

No paperwork, no long phone calls—just smart tech, backed with rewards and great service. A new concept, a new app and the somewhat daunting task of thinking through every screen, flow and use case. What more could a UX designer ask for?

Despite needing to consider their complex, existing system; the Blink team inspired us to work towards a completely new way for clients to interact with their business. We designed comprehensive, detailed prototypes to explore this self-service, digital offering from getting a quote, to completing a vehicle self-inspection, managing cover and redeeming cashback. In 2024, we updated the UI designs to align the overall experience with the rebranding we designed.

Both teams wanted the best for the product and were keen to push the limits to deliver. Blink’s determination and willingness to adjust their models and forge new business processes, enabled us to work together towards the best experience for the user.

“ This project has been an incredible, stretching and rewarding experience. Our close collaboration with the MiWay Blink Team, their humour and approach, largely contributed to the enjoyment of the project. They’ve challenged us, trusted us and given us the freedom to explore. ”

Ruth Gathercole

UX Designer, Isoflow

Creating a UI that is simple yet
engaging and approachable.

After designing the new brand identity for Blink, our focus shifted to refreshing the app. We aimed to create a fun, contemporary experience that appealed to the target market while maintaining the credibility of the established MiWay brand. To achieve this, we collaborated with Arcade Studio to redesign the 3D assets and primary characters, infusing the app with a lively and engaging atmosphere. Additionally, we adapted the mobile app designs to create desktop templates for the web quote flow.

Rewarding users with cashback
for driving less.

Creating a robust email design system with personality.

A website experience to show the world just how easy insurance can be.

Keeping with the product designs, we wanted the website to be simple; leveraging lots of white and open space to allow the new purple and extended brand colours with the new colourful 3D assets to stand out. The main aim of the responsive site was to highlight the benefits of the product and guide users towards the online quote journey.

Blink & Isoflow. 4 years in the making.

Formed in 2020 and launched in 2021 (and an Isoflow client since day 1!) it was time to trade in the pink for a purple as the brand has continued to grow with its users. Because we’ve been working with Blink since the beginning, they knew we understood the need for change. They trusted us to capture the vision of the company with a new look and feel.

“ The Isoflow team has become more than a partner, but part of our eclectic family. With eagerness and passion, the team has continued to pursue excellence and authentic user experiences in their delivery. We're creating magic and couldn't think of a better team to do it with. ”