takealot Personal Shopper

A smarter way to grow social commerce

Helping personal shoppers sell more, manage better and stay connected.

Overview

takealot Personal Shopper is a specialised app designed to support a growing network of entrepreneurs who help customers shop on takealot.

Built around the way personal shoppers already work, the platform brings client management, order tracking, deals, performance goals and communication into one central experience. For personal shoppers, it makes running their business easier. For takealot, it creates a more scalable way to support the channel, understand performance and unlock clearer customer insight.

services

UX Design
UI Design
Industry Research
User Interviews
User Testing
User Flow Mapping
Product Strategy

output

Mobile App
Community Manager Dashboard

Launched in June 2026

iOS Android

Designed for a growing sales channel

Personal shoppers play a unique role in the takealot ecosystem. They connect customers to products through trusted relationships, community networks and social platforms, helping people shop in a way that feels personal, accessible and familiar.

Our task was to design a platform that could support this behaviour at scale without disrupting what made it work. The app brings client profiles, order assignment, deals, competitions, and performance tracking into one central experience. It gives shoppers the tools to sell smarter and takealot the structure to grow the programme with confidence.

A smartphone screen displaying the 'Services' section of the Pick n Pay asap! app. The menu lists options to buy 'Airtime', 'Data', and pay 'Bills', with decorative icons for bills and data floating alongside the phone.

Built around user behaviour

Instead of designing from assumption, we went straight to the people using the product. Through user interviews, we explored how personal shoppers manage clients, track referrals, share deals, arrange deliveries and identify opportunities to sell more.

Those insights shaped the experience from the inside out. The platform works with existing habits rather than replacing them, turning notebooks, spreadsheets, WhatsApp messages and memory-based admin into a more useful digital workflow.

The result is a product that feels practical, familiar and purposeful. It supports the realities of running a personal shopper business, while helping takealot build a richer understanding of the customers behind the channel.

Client management
without the admin spiral.

A collage of overlapping smartphone screens from the app, illustrating the complete user journey. Visible screens include the deals page, a shopping cart with a list of items, product pages, dietary filters, and order status updates like 'Processing your order'.

Deals that are
easier to act on.

A screen showing the 'Fresh fruit & vegetables' deals, with a list of products like tomatoes, potatoes, and cabbage that extends horizontally out from the phone. Each item displays a special offer, and a 'Winter warmers' category is also visible below.

A person holding a phone displaying a 'Buy any 4 for R229.99' wine promotion.

A product detail screen for Lay's potato chips, showing the price of R24.99 and a 'Buy any 2 for R37.00' deal.

Motivation built
into the journey.

“What stood out most about Isoflow was how invested they became in solving the problem alongside us. They immersed themselves in the lives of our Personal Shoppers, understood the realities of township commerce, and approached every challenge with curiosity and practicality. Even when we were navigating uncertainty, they remained flexible, collaborative and focused on building the right product - not just a beautiful one”